Kepo.id Price Monitor — Free Fire

Report generated: 2026-06-28
78
Total Variants
66
Lower
12
Keep
0
Raise
64
Profit
9
Loss
HPP Rate: 86.5K per 100K face value (IDV supplier discount: 13.5%)
# Variant Kepo Display Kepo Final Takapedia Display Takapedia Final SipShop Display SipShop Final Benchmark Benchmark Final ▶ Recommended Display New Kepo Final Gap Now Gap Required Excess Action HPP (COGS) Margin Margin % P/L COGS Source
1 Membership Mingguan Rp 27.407 Rp 27.802 Rp 29.447 Rp 29.741 Rp 25.628 Rp 25.884 SipShop Rp 25.884 Rp 25.834 Rp -1.918 Rp 50 Rp -1.968 LOWER - - - - -
2 Membership Bulanan Rp 81.974 Rp 83.154 Rp 88.270 Rp 89.153 Rp 76.828 Rp 77.596 SipShop Rp 77.596 Rp 77.546 Rp -5.558 Rp 50 Rp -5.608 LOWER - - - - -
3 Membership Mingguan Rp 27.407 Rp 27.802 - - Rp 27.576 Rp 27.852 SipShop Rp 27.852 Rp 27.802 Rp 50 Rp 50 Rp 0 KEEP - - - - -
4 BP Card Rp 42.856 Rp 43.473 Rp 44.141 Rp 44.582 Rp 43.093 Rp 43.524 SipShop Rp 43.524 Rp 43.473 Rp 51 Rp 50 Rp 1 KEEP - - - - -
5 Membership Bulanan Rp 81.974 Rp 83.154 - - Rp 82.381 Rp 83.205 SipShop Rp 83.205 Rp 83.154 Rp 51 Rp 50 Rp 1 KEEP - - - - -
6 5 Diamonds Rp 855 Rp 867 Rp 965 Rp 975 Rp 864 Rp 873 SipShop Rp 873 Rp 862 Rp 6 Rp 10 Rp -4 LOWER Rp 865 Rp -10 -1.2% LOSS IDV
7 12 Diamonds Rp 1.848 Rp 1.875 Rp 1.930 Rp 1.949 Rp 1.852 Rp 1.871 SipShop Rp 1.871 Rp 1.860 Rp -4 Rp 10 Rp -14 LOWER Rp 1.730 Rp 118 6.8% PROFIT IDV
8 70 Diamonds Rp 9.229 Rp 9.362 Rp 9.642 Rp 9.738 Rp 9.212 Rp 9.304 SipShop Rp 9.304 Rp 9.294 Rp -58 Rp 10 Rp -68 LOWER Rp 8.650 Rp 579 6.7% PROFIT IDV
9 100 Diamonds Rp 13.527 Rp 13.722 Rp 15.430 Rp 15.584 Rp 13.596 Rp 13.732 SipShop Rp 13.732 Rp 13.722 Rp 10 Rp 10 Rp 0 KEEP Rp 13.840 Rp -313 -2.3% LOSS IDV
10 140 Diamonds Rp 18.467 Rp 18.733 Rp 19.283 Rp 19.476 Rp 18.423 Rp 18.607 SipShop Rp 18.607 Rp 18.597 Rp -126 Rp 10 Rp -136 LOWER Rp 17.300 Rp 1.167 6.7% PROFIT IDV
11 210 Diamonds Rp 28.750 Rp 29.164 Rp 28.925 Rp 29.214 - - Takapedia Rp 29.214 Rp 29.164 Rp 50 Rp 50 Rp 0 KEEP Rp 25.950 Rp 2.800 10.8% PROFIT IDV
12 300 Diamonds Rp 40.327 Rp 40.908 - - Rp 40.284 Rp 40.687 SipShop Rp 40.687 Rp 40.637 Rp -221 Rp 50 Rp -271 LOWER Rp 38.060 Rp 2.267 6.0% PROFIT IDV
13 355 Diamonds Rp 46.142 Rp 46.806 Rp 48.206 Rp 48.688 Rp 46.056 Rp 46.517 SipShop Rp 46.517 Rp 46.467 Rp -289 Rp 50 Rp -339 LOWER Rp 43.250 Rp 2.892 6.7% PROFIT IDV
14 360 Diamonds Rp 46.997 Rp 47.674 Rp 49.171 Rp 49.663 Rp 46.914 Rp 47.383 SipShop Rp 47.383 Rp 47.333 Rp -291 Rp 50 Rp -341 LOWER Rp 44.115 Rp 2.882 6.5% PROFIT IDV
15 10 Diamonds Rp 1.726 Rp 1.751 Rp 1.930 Rp 1.949 Rp 1.722 Rp 1.739 SipShop Rp 1.739 Rp 1.729 Rp -12 Rp 10 Rp -22 LOWER Rp 1.730 Rp -4 -0.2% LOSS IDV
16 15 Diamonds Rp 2.559 Rp 2.596 Rp 2.894 Rp 2.923 Rp 2.580 Rp 2.606 SipShop Rp 2.606 Rp 2.596 Rp 10 Rp 10 Rp 0 KEEP Rp 2.595 Rp -36 -1.4% LOSS IDV
17 20 Diamonds Rp 3.412 Rp 3.461 Rp 3.859 Rp 3.898 Rp 3.438 Rp 3.472 SipShop Rp 3.472 Rp 3.461 Rp 11 Rp 10 Rp 1 KEEP Rp 3.460 Rp -48 -1.4% LOSS IDV
18 25 Diamonds Rp 4.267 Rp 4.328 Rp 4.823 Rp 4.871 Rp 4.296 Rp 4.339 SipShop Rp 4.339 Rp 4.328 Rp 11 Rp 10 Rp 1 KEEP Rp 4.325 Rp -58 -1.3% LOSS IDV
19 30 Diamonds Rp 5.122 Rp 5.196 Rp 5.788 Rp 5.846 Rp 5.154 Rp 5.206 SipShop Rp 5.206 Rp 5.196 Rp 10 Rp 10 Rp 0 KEEP Rp 5.190 Rp -68 -1.3% LOSS IDV
20 40 Diamonds Rp 6.389 Rp 6.481 Rp 7.717 Rp 7.794 Rp 6.401 Rp 6.465 SipShop Rp 6.465 Rp 6.455 Rp -16 Rp 10 Rp -26 LOWER Rp 6.920 Rp -531 -7.7% LOSS IDV
21 50 Diamonds Rp 6.764 Rp 6.861 Rp 7.714 Rp 7.791 Rp 6.798 Rp 6.866 SipShop Rp 6.866 Rp 6.855 Rp 5 Rp 10 Rp -5 LOWER Rp 6.920 Rp -156 -2.3% LOSS IDV
22 55 Diamonds Rp 8.631 Rp 8.755 Rp 8.679 Rp 8.766 - - Takapedia Rp 8.766 Rp 8.755 Rp 11 Rp 10 Rp 1 KEEP Rp 7.785 Rp 846 10.9% PROFIT IDV
23 75 Diamonds Rp 10.093 Rp 10.238 Rp 10.607 Rp 10.713 Rp 10.070 Rp 10.171 SipShop Rp 10.171 Rp 10.160 Rp -67 Rp 10 Rp -77 LOWER Rp 9.515 Rp 578 6.1% PROFIT IDV
24 80 Diamonds Rp 10.937 Rp 11.094 Rp 11.571 Rp 11.687 Rp 10.928 Rp 11.037 SipShop Rp 11.037 Rp 11.027 Rp -57 Rp 10 Rp -67 LOWER Rp 10.380 Rp 557 5.4% PROFIT IDV
25 90 Diamonds Rp 12.650 Rp 12.832 Rp 13.501 Rp 13.636 Rp 12.649 Rp 12.775 SipShop Rp 12.775 Rp 12.764 Rp -57 Rp 10 Rp -67 LOWER Rp 12.110 Rp 540 4.5% PROFIT IDV
26 120 Diamonds Rp 16.008 Rp 16.239 Rp 17.356 Rp 17.530 Rp 16.033 Rp 16.193 SipShop Rp 16.193 Rp 16.183 Rp -46 Rp 10 Rp -56 LOWER Rp 15.570 Rp 438 2.8% PROFIT IDV
27 130 Diamonds Rp 17.716 Rp 17.971 Rp 19.285 Rp 19.478 Rp 17.745 Rp 17.922 SipShop Rp 17.922 Rp 17.911 Rp -49 Rp 10 Rp -59 LOWER Rp 17.300 Rp 416 2.4% PROFIT IDV
28 145 Diamonds Rp 19.320 Rp 19.598 Rp 20.248 Rp 20.450 Rp 19.281 Rp 19.474 SipShop Rp 19.474 Rp 19.463 Rp -124 Rp 10 Rp -134 LOWER Rp 18.165 Rp 1.155 6.4% PROFIT IDV
29 150 Diamonds Rp 20.175 Rp 20.466 Rp 21.212 Rp 21.424 Rp 20.139 Rp 20.340 SipShop Rp 20.340 Rp 20.330 Rp -126 Rp 10 Rp -136 LOWER Rp 19.030 Rp 1.145 6.0% PROFIT IDV
30 160 Diamonds Rp 21.883 Rp 22.198 Rp 23.141 Rp 23.372 Rp 21.855 Rp 22.074 SipShop Rp 22.074 Rp 22.063 Rp -124 Rp 10 Rp -134 LOWER Rp 20.760 Rp 1.123 5.4% PROFIT IDV
31 170 Diamonds Rp 23.599 Rp 23.939 Rp 25.071 Rp 25.322 Rp 22.825 Rp 23.053 SipShop Rp 23.053 Rp 23.042 Rp -886 Rp 10 Rp -896 LOWER Rp 22.490 Rp 1.109 4.9% PROFIT IDV
32 190 Diamonds Rp 25.191 Rp 25.554 Rp 26.998 Rp 27.268 Rp 25.234 Rp 25.486 SipShop Rp 25.486 Rp 25.435 Rp -68 Rp 50 Rp -118 LOWER Rp 24.220 Rp 971 4.0% PROFIT IDV
33 200 Diamonds Rp 28.750 Rp 29.164 Rp 28.926 Rp 29.215 - - Takapedia Rp 29.215 Rp 29.164 Rp 51 Rp 50 Rp 1 KEEP Rp 25.950 Rp 2.800 10.8% PROFIT IDV
34 280 Diamonds Rp 36.909 Rp 37.440 Rp 38.565 Rp 38.951 Rp 36.852 Rp 37.221 SipShop Rp 37.221 Rp 37.171 Rp -219 Rp 50 Rp -269 LOWER Rp 34.600 Rp 2.309 6.7% PROFIT IDV
35 375 Diamonds Rp 49.559 Rp 50.273 Rp 52.065 Rp 52.586 Rp 49.488 Rp 49.983 SipShop Rp 49.983 Rp 49.933 Rp -290 Rp 50 Rp -340 LOWER Rp 46.710 Rp 2.849 6.1% PROFIT IDV
36 405 Diamonds Rp 52.905 Rp 53.667 - - Rp 52.868 Rp 53.397 SipShop Rp 53.397 Rp 53.346 Rp -270 Rp 50 Rp -320 LOWER Rp 50.170 Rp 2.735 5.5% PROFIT IDV
37 400 Diamonds Rp 52.905 Rp 53.667 Rp 56.888 Rp 57.457 Rp 52.868 Rp 53.397 SipShop Rp 53.397 Rp 53.346 Rp -270 Rp 50 Rp -320 LOWER Rp 50.170 Rp 2.735 5.5% PROFIT IDV
38 425 Diamonds Rp 55.375 Rp 56.172 Rp 57.848 Rp 58.426 Rp 55.262 Rp 55.815 SipShop Rp 55.815 Rp 55.765 Rp -357 Rp 50 Rp -407 LOWER Rp 51.900 Rp 3.475 6.7% PROFIT IDV
39 475 Diamonds Rp 62.138 Rp 63.033 Rp 65.561 Rp 66.217 Rp 62.073 Rp 62.694 SipShop Rp 62.694 Rp 62.643 Rp -339 Rp 50 Rp -389 LOWER Rp 58.820 Rp 3.318 5.6% PROFIT IDV
40 495 Diamonds Rp 64.607 Rp 65.537 Rp 67.489 Rp 68.164 Rp 64.468 Rp 65.113 SipShop Rp 65.113 Rp 65.063 Rp -424 Rp 50 Rp -474 LOWER Rp 60.550 Rp 4.057 6.7% PROFIT IDV
41 500 Diamonds Rp 65.462 Rp 66.405 Rp 68.453 Rp 69.138 Rp 65.326 Rp 65.979 SipShop Rp 65.979 Rp 65.929 Rp -426 Rp 50 Rp -476 LOWER Rp 61.415 Rp 4.047 6.6% PROFIT IDV
42 510 Diamonds Rp 67.170 Rp 68.137 Rp 70.382 Rp 71.086 Rp 67.042 Rp 67.712 SipShop Rp 67.712 Rp 67.661 Rp -425 Rp 50 Rp -475 LOWER Rp 63.145 Rp 4.025 6.4% PROFIT IDV
43 545 Diamonds Rp 71.370 Rp 72.398 - - Rp 71.279 Rp 71.992 SipShop Rp 71.992 Rp 71.941 Rp -406 Rp 50 Rp -456 LOWER Rp 67.470 Rp 3.900 5.8% PROFIT IDV
44 565 Diamonds Rp 73.840 Rp 74.903 Rp 77.130 Rp 77.901 Rp 73.674 Rp 74.411 SipShop Rp 74.411 Rp 74.361 Rp -492 Rp 50 Rp -542 LOWER Rp 69.200 Rp 4.640 6.7% PROFIT IDV
45 635 Diamonds Rp 83.100 Rp 84.297 Rp 86.771 Rp 87.639 Rp 82.880 Rp 83.709 SipShop Rp 83.709 Rp 83.659 Rp -588 Rp 50 Rp -638 LOWER Rp 77.850 Rp 5.250 6.7% PROFIT IDV
46 720 Diamonds Rp 92.306 Rp 93.635 Rp 96.411 Rp 97.375 Rp 92.085 Rp 93.006 SipShop Rp 93.006 Rp 92.956 Rp -629 Rp 50 Rp -679 LOWER Rp 86.500 Rp 5.806 6.7% PROFIT IDV
47 725 Diamonds Rp 93.160 Rp 94.502 Rp 97.375 Rp 98.349 Rp 92.943 Rp 93.872 SipShop Rp 93.872 Rp 93.822 Rp -630 Rp 50 Rp -680 LOWER Rp 87.365 Rp 5.795 6.6% PROFIT IDV
48 740 Diamonds Rp 95.723 Rp 97.101 Rp 100.269 Rp 101.272 Rp 95.517 Rp 96.472 SipShop Rp 96.472 Rp 96.422 Rp -629 Rp 50 Rp -679 LOWER Rp 89.960 Rp 5.763 6.4% PROFIT IDV
49 770 Diamonds Rp 99.020 Rp 100.446 Rp 104.124 Rp 105.165 Rp 98.896 Rp 99.885 SipShop Rp 99.885 Rp 99.834 Rp -561 Rp 50 Rp -611 LOWER Rp 93.420 Rp 5.600 6.0% PROFIT IDV
50 790 Diamonds Rp 101.489 Rp 102.950 Rp 106.052 Rp 107.113 Rp 101.291 Rp 102.304 SipShop Rp 102.304 Rp 102.204 Rp -646 Rp 100 Rp -746 LOWER Rp 95.150 Rp 6.339 6.7% PROFIT IDV
51 800 Diamonds Rp 103.197 Rp 104.683 Rp 107.982 Rp 109.062 Rp 103.007 Rp 104.037 SipShop Rp 104.037 Rp 103.936 Rp -646 Rp 100 Rp -746 LOWER Rp 96.880 Rp 6.317 6.5% PROFIT IDV
52 860 Diamonds Rp 110.722 Rp 112.316 Rp 115.693 Rp 116.850 Rp 110.497 Rp 111.602 SipShop Rp 111.602 Rp 111.502 Rp -714 Rp 100 Rp -814 LOWER Rp 103.800 Rp 6.922 6.7% PROFIT IDV
53 930 Diamonds Rp 119.955 Rp 121.682 Rp 125.335 Rp 126.588 Rp 119.702 Rp 120.899 SipShop Rp 120.899 Rp 120.799 Rp -783 Rp 100 Rp -883 LOWER Rp 112.450 Rp 7.505 6.7% PROFIT IDV
54 1000 Diamonds Rp 129.188 Rp 131.048 Rp 134.976 Rp 136.326 Rp 128.908 Rp 130.197 SipShop Rp 130.197 Rp 130.097 Rp -851 Rp 100 Rp -951 LOWER Rp 121.100 Rp 8.088 6.7% PROFIT IDV
55 1050 Diamonds Rp 135.950 Rp 137.908 Rp 142.689 Rp 144.116 Rp 135.720 Rp 137.077 SipShop Rp 137.077 Rp 136.976 Rp -831 Rp 100 Rp -931 LOWER Rp 128.020 Rp 7.930 6.2% PROFIT IDV
56 1075 Diamonds Rp 138.420 Rp 140.413 Rp 144.616 Rp 146.062 Rp 138.113 Rp 139.494 SipShop Rp 139.494 Rp 139.394 Rp -919 Rp 100 Rp -1.019 LOWER Rp 129.750 Rp 8.670 6.7% PROFIT IDV
57 1080 Diamonds Rp 139.275 Rp 141.281 Rp 145.581 Rp 147.037 Rp 138.971 Rp 140.361 SipShop Rp 140.361 Rp 140.260 Rp -920 Rp 100 Rp -1.020 LOWER Rp 130.615 Rp 8.660 6.6% PROFIT IDV
58 1450 Diamonds Rp 184.584 Rp 187.242 Rp 192.820 Rp 194.748 Rp 184.142 Rp 185.983 SipShop Rp 185.983 Rp 185.883 Rp -1.259 Rp 100 Rp -1.359 LOWER Rp 173.000 Rp 11.584 6.7% PROFIT IDV
59 1440 Diamonds Rp 184.584 Rp 187.242 Rp 192.821 Rp 194.749 Rp 184.142 Rp 185.983 SipShop Rp 185.983 Rp 185.883 Rp -1.259 Rp 100 Rp -1.359 LOWER Rp 173.000 Rp 11.584 6.7% PROFIT IDV
60 2000 Diamonds Rp 256.436 Rp 260.129 Rp 268.986 Rp 271.676 Rp 256.861 Rp 259.430 SipShop Rp 259.430 Rp 258.930 Rp -699 Rp 500 Rp -1.199 LOWER Rp 241.335 Rp 15.101 6.3% PROFIT IDV
61 2020 Diamonds Rp 271.167 Rp 275.072 Rp 272.844 Rp 275.572 - - Takapedia Rp 275.572 Rp 275.072 Rp 500 Rp 500 Rp 0 KEEP Rp 243.065 Rp 28.102 11.6% PROFIT IDV
62 2140 Diamonds Rp 274.902 Rp 278.861 Rp 288.269 Rp 291.152 Rp 275.319 Rp 278.072 SipShop Rp 278.072 Rp 277.571 Rp -789 Rp 500 Rp -1.289 LOWER Rp 258.635 Rp 16.267 6.3% PROFIT IDV
63 2180 Diamonds Rp 276.518 Rp 280.500 Rp 289.230 Rp 292.122 Rp 276.898 Rp 279.667 SipShop Rp 279.667 Rp 279.167 Rp -833 Rp 500 Rp -1.333 LOWER Rp 259.500 Rp 17.018 6.6% PROFIT IDV
64 2200 Diamonds Rp 279.935 Rp 283.966 Rp 293.088 Rp 296.019 Rp 280.330 Rp 283.133 SipShop Rp 283.133 Rp 282.632 Rp -833 Rp 500 Rp -1.333 LOWER Rp 262.960 Rp 16.975 6.5% PROFIT IDV
65 2720 Diamonds Rp 347.910 Rp 352.920 Rp 365.399 Rp 369.053 Rp 348.293 Rp 351.776 SipShop Rp 351.776 Rp 351.276 Rp -1.144 Rp 500 Rp -1.644 LOWER Rp 326.970 Rp 20.940 6.4% PROFIT IDV
66 3000 Diamonds Rp 382.371 Rp 387.877 Rp 401.070 Rp 405.081 Rp 382.773 Rp 386.601 SipShop Rp 386.601 Rp 386.101 Rp -1.276 Rp 500 Rp -1.776 LOWER Rp 359.840 Rp 22.531 6.3% PROFIT IDV
67 3640 Diamonds Rp 461.174 Rp 467.815 Rp 482.049 Rp 486.869 Rp 461.478 Rp 466.093 SipShop Rp 466.093 Rp 465.592 Rp -1.722 Rp 500 Rp -2.222 LOWER Rp 432.500 Rp 28.674 6.6% PROFIT IDV
68 4000 Diamonds Rp 508.192 Rp 515.510 Rp 531.219 Rp 536.531 Rp 508.481 Rp 513.566 SipShop Rp 513.566 Rp 513.065 Rp -1.944 Rp 500 Rp -2.444 LOWER Rp 476.615 Rp 31.577 6.6% PROFIT IDV
69 4450 Diamonds Rp 566.151 Rp 574.304 Rp 591.960 Rp 597.880 Rp 566.429 Rp 572.093 SipShop Rp 572.093 Rp 571.592 Rp -2.211 Rp 500 Rp -2.711 LOWER Rp 531.110 Rp 35.041 6.6% PROFIT IDV
70 5500 Diamonds Rp 699.610 Rp 709.684 Rp 731.752 Rp 739.070 Rp 699.853 Rp 706.852 SipShop Rp 706.852 Rp 706.351 Rp -2.832 Rp 500 Rp -3.332 LOWER Rp 656.535 Rp 43.075 6.6% PROFIT IDV
71 6000 Diamonds Rp 762.624 Rp 773.606 Rp 798.275 Rp 806.258 Rp 762.878 Rp 770.507 SipShop Rp 770.507 Rp 770.007 Rp -3.099 Rp 500 Rp -3.599 LOWER Rp 716.220 Rp 46.404 6.5% PROFIT IDV
72 6480 Diamonds Rp 825.523 Rp 837.411 Rp 862.874 Rp 871.503 Rp 825.699 Rp 833.956 SipShop Rp 833.956 Rp 833.455 Rp -3.455 Rp 500 Rp -3.955 LOWER Rp 774.175 Rp 51.348 6.6% PROFIT IDV
73 7290 Diamonds Rp 924.520 Rp 937.833 Rp 964.097 Rp 973.738 Rp 924.644 Rp 933.890 SipShop Rp 933.890 Rp 933.389 Rp -3.943 Rp 500 Rp -4.443 LOWER Rp 866.730 Rp 57.790 6.7% PROFIT IDV
74 8010 Diamonds Rp 1.016.356 Rp 1.030.992 Rp 1.060.507 Rp 1.071.112 Rp 1.016.934 Rp 1.027.103 SipShop Rp 1.027.103 Rp 1.026.102 Rp -3.889 Rp 1.000 Rp -4.889 LOWER Rp 953.230 Rp 63.126 6.6% PROFIT IDV
75 9800 Diamonds Rp 1.244.705 Rp 1.262.629 Rp 1.299.605 Rp 1.312.601 Rp 1.245.222 Rp 1.257.674 SipShop Rp 1.257.674 Rp 1.256.673 Rp -4.955 Rp 1.000 Rp -5.955 LOWER Rp 1.167.750 Rp 76.955 6.6% PROFIT IDV
76 14580 Diamonds Rp 1.849.015 Rp 1.875.641 Rp 1.928.193 Rp 1.947.475 Rp 1.849.260 Rp 1.867.753 SipShop Rp 1.867.753 Rp 1.866.753 Rp -7.888 Rp 1.000 Rp -8.888 LOWER Rp 1.733.460 Rp 115.555 6.7% PROFIT IDV
77 36500 Diamonds Rp 4.628.957 Rp 4.695.614 Rp 4.820.483 Rp 4.868.688 Rp 4.628.113 Rp 4.674.394 SipShop Rp 4.674.394 Rp 4.673.394 Rp -21.220 Rp 1.000 Rp -22.220 LOWER Rp 4.338.840 Rp 290.117 6.7% PROFIT IDV
78 73100 Diamonds Rp 9.272.168 Rp 9.405.687 Rp 9.640.965 Rp 9.737.375 Rp 9.269.376 Rp 9.362.070 SipShop Rp 9.362.070 Rp 9.361.070 Rp -43.617 Rp 1.000 Rp -44.617 LOWER Rp 8.688.060 Rp 584.108 6.7% PROFIT IDV

Gap Now = Benchmark Final − Kepo Final. Positive means Kepo is cheaper.

Excess = Gap Now − Gap Required. Negative means Kepo needs to be cheaper.

HPP (COGS) = Cost of goods from IDV supplier at 86.5% of face value. Margin = Kepo Display Price − HPP.

LOSS = Selling below cost. PROFIT = You have margin. COGS Source = cheapest supplier for that variant.