Kepo.id Price Monitor — Free Fire

Report generated: 2026-06-22
78
Total Variants
63
Lower
15
Keep
0
Raise
64
Profit
9
Loss
HPP Rate: 86.5K per 100K face value (IDV supplier discount: 13.5%)
# Variant Kepo Display Kepo Final Takapedia Display Takapedia Final SipShop Display SipShop Final Benchmark Benchmark Final ▶ Recommended Display New Kepo Final Gap Now Gap Required Excess Action HPP (COGS) Margin Margin % P/L COGS Source
1 Membership Mingguan Rp 27.407 Rp 27.802 Rp 29.447 Rp 29.741 Rp 25.848 Rp 26.106 SipShop Rp 26.106 Rp 26.056 Rp -1.696 Rp 50 Rp -1.746 LOWER - - - - -
2 Membership Bulanan Rp 81.974 Rp 83.154 Rp 88.270 Rp 89.153 Rp 77.488 Rp 78.263 SipShop Rp 78.263 Rp 78.212 Rp -4.891 Rp 50 Rp -4.941 LOWER - - - - -
3 Membership Mingguan Rp 27.407 Rp 27.802 - - Rp 27.576 Rp 27.852 SipShop Rp 27.852 Rp 27.802 Rp 50 Rp 50 Rp 0 KEEP - - - - -
4 BP Card Rp 42.856 Rp 43.473 Rp 44.141 Rp 44.582 Rp 43.093 Rp 43.524 SipShop Rp 43.524 Rp 43.473 Rp 51 Rp 50 Rp 1 KEEP - - - - -
5 Membership Bulanan Rp 81.974 Rp 83.154 - - Rp 82.381 Rp 83.205 SipShop Rp 83.205 Rp 83.154 Rp 51 Rp 50 Rp 1 KEEP - - - - -
6 5 Diamonds Rp 850 Rp 862 Rp 965 Rp 975 Rp 864 Rp 873 SipShop Rp 873 Rp 862 Rp 11 Rp 10 Rp 1 KEEP Rp 865 Rp -15 -1.7% LOSS IDV
7 12 Diamonds Rp 1.854 Rp 1.881 Rp 1.930 Rp 1.949 Rp 1.865 Rp 1.884 SipShop Rp 1.884 Rp 1.874 Rp 3 Rp 10 Rp -7 LOWER Rp 1.730 Rp 124 7.2% PROFIT IDV
8 70 Diamonds Rp 9.283 Rp 9.417 Rp 9.642 Rp 9.738 Rp 9.284 Rp 9.377 SipShop Rp 9.377 Rp 9.367 Rp -40 Rp 10 Rp -50 LOWER Rp 8.650 Rp 633 7.3% PROFIT IDV
9 100 Diamonds Rp 13.604 Rp 13.800 Rp 15.430 Rp 15.584 Rp 13.673 Rp 13.810 SipShop Rp 13.810 Rp 13.800 Rp 10 Rp 10 Rp 0 KEEP Rp 13.840 Rp -236 -1.7% LOSS IDV
10 140 Diamonds Rp 18.576 Rp 18.843 Rp 19.283 Rp 19.476 Rp 18.568 Rp 18.754 SipShop Rp 18.754 Rp 18.743 Rp -89 Rp 10 Rp -99 LOWER Rp 17.300 Rp 1.276 7.4% PROFIT IDV
11 210 Diamonds Rp 28.750 Rp 29.164 Rp 28.925 Rp 29.214 - - Takapedia Rp 29.214 Rp 29.164 Rp 50 Rp 50 Rp 0 KEEP Rp 25.950 Rp 2.800 10.8% PROFIT IDV
12 300 Diamonds Rp 40.546 Rp 41.130 - - Rp 40.600 Rp 41.006 SipShop Rp 41.006 Rp 40.955 Rp -124 Rp 50 Rp -174 LOWER Rp 38.060 Rp 2.486 6.5% PROFIT IDV
13 355 Diamonds Rp 46.416 Rp 47.084 Rp 48.206 Rp 48.688 Rp 46.419 Rp 46.883 SipShop Rp 46.883 Rp 46.833 Rp -201 Rp 50 Rp -251 LOWER Rp 43.250 Rp 3.166 7.3% PROFIT IDV
14 360 Diamonds Rp 47.270 Rp 47.951 Rp 49.171 Rp 49.663 Rp 47.284 Rp 47.757 SipShop Rp 47.757 Rp 47.706 Rp -194 Rp 50 Rp -244 LOWER Rp 44.115 Rp 3.155 7.2% PROFIT IDV
15 10 Diamonds Rp 1.704 Rp 1.729 Rp 1.930 Rp 1.949 Rp 1.722 Rp 1.739 SipShop Rp 1.739 Rp 1.729 Rp 10 Rp 10 Rp 0 KEEP Rp 1.730 Rp -26 -1.5% LOSS IDV
16 15 Diamonds Rp 2.559 Rp 2.596 Rp 2.894 Rp 2.923 Rp 2.580 Rp 2.606 SipShop Rp 2.606 Rp 2.596 Rp 10 Rp 10 Rp 0 KEEP Rp 2.595 Rp -36 -1.4% LOSS IDV
17 20 Diamonds Rp 3.412 Rp 3.461 Rp 3.859 Rp 3.898 Rp 3.438 Rp 3.472 SipShop Rp 3.472 Rp 3.461 Rp 11 Rp 10 Rp 1 KEEP Rp 3.460 Rp -48 -1.4% LOSS IDV
18 25 Diamonds Rp 4.267 Rp 4.328 Rp 4.823 Rp 4.871 Rp 4.296 Rp 4.339 SipShop Rp 4.339 Rp 4.328 Rp 11 Rp 10 Rp 1 KEEP Rp 4.325 Rp -58 -1.3% LOSS IDV
19 30 Diamonds Rp 5.122 Rp 5.196 Rp 5.788 Rp 5.846 Rp 5.154 Rp 5.206 SipShop Rp 5.206 Rp 5.196 Rp 10 Rp 10 Rp 0 KEEP Rp 5.190 Rp -68 -1.3% LOSS IDV
20 40 Diamonds Rp 6.423 Rp 6.515 Rp 7.717 Rp 7.794 Rp 6.441 Rp 6.505 SipShop Rp 6.505 Rp 6.494 Rp -10 Rp 10 Rp -20 LOWER Rp 6.920 Rp -497 -7.2% LOSS IDV
21 50 Diamonds Rp 6.797 Rp 6.895 Rp 7.714 Rp 7.791 Rp 6.837 Rp 6.905 SipShop Rp 6.905 Rp 6.895 Rp 10 Rp 10 Rp 0 KEEP Rp 6.920 Rp -123 -1.8% LOSS IDV
22 55 Diamonds Rp 8.631 Rp 8.755 Rp 8.679 Rp 8.766 - - Takapedia Rp 8.766 Rp 8.755 Rp 11 Rp 10 Rp 1 KEEP Rp 7.785 Rp 846 10.9% PROFIT IDV
23 75 Diamonds Rp 10.138 Rp 10.284 Rp 10.607 Rp 10.713 Rp 10.149 Rp 10.250 SipShop Rp 10.250 Rp 10.239 Rp -34 Rp 10 Rp -44 LOWER Rp 9.515 Rp 623 6.5% PROFIT IDV
24 80 Diamonds Rp 10.992 Rp 11.150 Rp 11.571 Rp 11.687 Rp 11.014 Rp 11.124 SipShop Rp 11.124 Rp 11.114 Rp -26 Rp 10 Rp -36 LOWER Rp 10.380 Rp 612 5.9% PROFIT IDV
25 90 Diamonds Rp 12.706 Rp 12.889 Rp 13.501 Rp 13.636 Rp 12.738 Rp 12.865 SipShop Rp 12.865 Rp 12.854 Rp -24 Rp 10 Rp -34 LOWER Rp 12.110 Rp 596 4.9% PROFIT IDV
26 120 Diamonds Rp 16.090 Rp 16.322 Rp 17.356 Rp 17.530 Rp 16.137 Rp 16.298 SipShop Rp 16.298 Rp 16.287 Rp -24 Rp 10 Rp -34 LOWER Rp 15.570 Rp 520 3.3% PROFIT IDV
27 130 Diamonds Rp 17.798 Rp 18.054 Rp 19.285 Rp 19.478 Rp 17.853 Rp 18.032 SipShop Rp 18.032 Rp 18.022 Rp -22 Rp 10 Rp -32 LOWER Rp 17.300 Rp 498 2.9% PROFIT IDV
28 145 Diamonds Rp 19.430 Rp 19.710 Rp 20.248 Rp 20.450 Rp 19.433 Rp 19.627 SipShop Rp 19.627 Rp 19.616 Rp -83 Rp 10 Rp -93 LOWER Rp 18.165 Rp 1.265 7.0% PROFIT IDV
29 150 Diamonds Rp 20.284 Rp 20.576 Rp 21.212 Rp 21.424 Rp 20.298 Rp 20.501 SipShop Rp 20.501 Rp 20.491 Rp -75 Rp 10 Rp -85 LOWER Rp 19.030 Rp 1.254 6.6% PROFIT IDV
30 160 Diamonds Rp 21.993 Rp 22.310 Rp 23.141 Rp 23.372 Rp 22.027 Rp 22.247 SipShop Rp 22.247 Rp 22.237 Rp -63 Rp 10 Rp -73 LOWER Rp 20.760 Rp 1.233 5.9% PROFIT IDV
31 170 Diamonds Rp 22.891 Rp 23.221 Rp 25.071 Rp 25.322 Rp 22.968 Rp 23.198 SipShop Rp 23.198 Rp 23.187 Rp -23 Rp 10 Rp -33 LOWER Rp 22.490 Rp 401 1.8% PROFIT IDV
32 190 Diamonds Rp 25.338 Rp 25.703 Rp 26.998 Rp 27.268 Rp 25.432 Rp 25.686 SipShop Rp 25.686 Rp 25.636 Rp -17 Rp 50 Rp -67 LOWER Rp 24.220 Rp 1.118 4.6% PROFIT IDV
33 200 Diamonds Rp 28.750 Rp 29.164 Rp 28.926 Rp 29.215 - - Takapedia Rp 29.215 Rp 29.164 Rp 51 Rp 50 Rp 1 KEEP Rp 25.950 Rp 2.800 10.8% PROFIT IDV
34 280 Diamonds Rp 37.128 Rp 37.663 Rp 38.565 Rp 38.951 Rp 37.142 Rp 37.513 SipShop Rp 37.513 Rp 37.463 Rp -150 Rp 50 Rp -200 LOWER Rp 34.600 Rp 2.528 7.3% PROFIT IDV
35 375 Diamonds Rp 49.833 Rp 50.551 Rp 52.065 Rp 52.586 Rp 49.878 Rp 50.377 SipShop Rp 50.377 Rp 50.326 Rp -174 Rp 50 Rp -224 LOWER Rp 46.710 Rp 3.123 6.7% PROFIT IDV
36 400 Diamonds Rp 53.217 Rp 53.983 Rp 56.888 Rp 57.457 Rp 53.283 Rp 53.816 SipShop Rp 53.816 Rp 53.765 Rp -167 Rp 50 Rp -217 LOWER Rp 50.170 Rp 3.047 6.1% PROFIT IDV
37 405 Diamonds Rp 53.217 Rp 53.983 - - Rp 53.283 Rp 53.816 SipShop Rp 53.816 Rp 53.765 Rp -167 Rp 50 Rp -217 LOWER Rp 50.170 Rp 3.047 6.1% PROFIT IDV
38 425 Diamonds Rp 55.703 Rp 56.505 Rp 57.848 Rp 58.426 Rp 55.698 Rp 56.255 SipShop Rp 56.255 Rp 56.205 Rp -250 Rp 50 Rp -300 LOWER Rp 51.900 Rp 3.803 7.3% PROFIT IDV
39 475 Diamonds Rp 62.504 Rp 63.404 Rp 65.561 Rp 66.217 Rp 62.562 Rp 63.188 SipShop Rp 63.188 Rp 63.137 Rp -216 Rp 50 Rp -266 LOWER Rp 58.820 Rp 3.684 6.3% PROFIT IDV
40 495 Diamonds Rp 64.991 Rp 65.927 Rp 67.489 Rp 68.164 Rp 64.976 Rp 65.626 SipShop Rp 65.626 Rp 65.576 Rp -301 Rp 50 Rp -351 LOWER Rp 60.550 Rp 4.441 7.3% PROFIT IDV
41 500 Diamonds Rp 65.845 Rp 66.793 Rp 68.453 Rp 69.138 Rp 65.841 Rp 66.499 SipShop Rp 66.499 Rp 66.448 Rp -294 Rp 50 Rp -344 LOWER Rp 61.415 Rp 4.430 7.2% PROFIT IDV
42 510 Diamonds Rp 67.554 Rp 68.527 Rp 70.382 Rp 71.086 Rp 67.570 Rp 68.246 SipShop Rp 68.246 Rp 68.195 Rp -281 Rp 50 Rp -331 LOWER Rp 63.145 Rp 4.409 7.0% PROFIT IDV
43 545 Diamonds Rp 71.793 Rp 72.827 - - Rp 71.840 Rp 72.558 SipShop Rp 72.558 Rp 72.507 Rp -269 Rp 50 Rp -319 LOWER Rp 67.470 Rp 4.323 6.4% PROFIT IDV
44 565 Diamonds Rp 74.279 Rp 75.349 Rp 77.130 Rp 77.901 Rp 74.255 Rp 74.998 SipShop Rp 74.998 Rp 74.948 Rp -351 Rp 50 Rp -401 LOWER Rp 69.200 Rp 5.079 7.3% PROFIT IDV
45 635 Diamonds Rp 83.566 Rp 84.769 Rp 86.771 Rp 87.639 Rp 83.533 Rp 84.368 SipShop Rp 84.368 Rp 84.318 Rp -401 Rp 50 Rp -451 LOWER Rp 77.850 Rp 5.716 7.3% PROFIT IDV
46 720 Diamonds Rp 92.853 Rp 94.190 Rp 96.411 Rp 97.375 Rp 92.811 Rp 93.739 SipShop Rp 93.739 Rp 93.689 Rp -451 Rp 50 Rp -501 LOWER Rp 86.500 Rp 6.353 7.3% PROFIT IDV
47 725 Diamonds Rp 93.708 Rp 95.057 Rp 97.375 Rp 98.349 Rp 93.675 Rp 94.612 SipShop Rp 94.612 Rp 94.561 Rp -445 Rp 50 Rp -495 LOWER Rp 87.365 Rp 6.343 7.3% PROFIT IDV
48 740 Diamonds Rp 96.270 Rp 97.656 Rp 100.269 Rp 101.272 Rp 96.269 Rp 97.232 SipShop Rp 97.232 Rp 97.182 Rp -424 Rp 50 Rp -474 LOWER Rp 89.960 Rp 6.310 7.0% PROFIT IDV
49 770 Diamonds Rp 99.605 Rp 101.039 Rp 104.124 Rp 105.165 Rp 99.675 Rp 100.672 SipShop Rp 100.672 Rp 100.572 Rp -367 Rp 100 Rp -467 LOWER Rp 93.420 Rp 6.185 6.6% PROFIT IDV
50 790 Diamonds Rp 102.091 Rp 103.561 Rp 106.052 Rp 107.113 Rp 102.089 Rp 103.110 SipShop Rp 103.110 Rp 103.009 Rp -451 Rp 100 Rp -551 LOWER Rp 95.150 Rp 6.941 7.3% PROFIT IDV
51 800 Diamonds Rp 103.801 Rp 105.296 Rp 107.982 Rp 109.062 Rp 103.818 Rp 104.856 SipShop Rp 104.856 Rp 104.755 Rp -440 Rp 100 Rp -540 LOWER Rp 96.880 Rp 6.921 7.1% PROFIT IDV
52 860 Diamonds Rp 111.380 Rp 112.984 Rp 115.693 Rp 116.850 Rp 111.368 Rp 112.482 SipShop Rp 112.482 Rp 112.381 Rp -502 Rp 100 Rp -602 LOWER Rp 103.800 Rp 7.580 7.3% PROFIT IDV
53 930 Diamonds Rp 120.667 Rp 122.405 Rp 125.335 Rp 126.588 Rp 120.646 Rp 121.852 SipShop Rp 121.852 Rp 121.751 Rp -553 Rp 100 Rp -653 LOWER Rp 112.450 Rp 8.217 7.3% PROFIT IDV
54 1000 Diamonds Rp 129.954 Rp 131.825 Rp 134.976 Rp 136.326 Rp 129.925 Rp 131.224 SipShop Rp 131.224 Rp 131.123 Rp -601 Rp 100 Rp -701 LOWER Rp 121.100 Rp 8.854 7.3% PROFIT IDV
55 1050 Diamonds Rp 136.756 Rp 138.725 Rp 142.689 Rp 144.116 Rp 136.789 Rp 138.157 SipShop Rp 138.157 Rp 138.057 Rp -568 Rp 100 Rp -668 LOWER Rp 128.020 Rp 8.736 6.8% PROFIT IDV
56 1075 Diamonds Rp 139.241 Rp 141.246 Rp 144.616 Rp 146.062 Rp 139.202 Rp 140.594 SipShop Rp 140.594 Rp 140.493 Rp -652 Rp 100 Rp -752 LOWER Rp 129.750 Rp 9.491 7.3% PROFIT IDV
57 1080 Diamonds Rp 140.096 Rp 142.113 Rp 145.581 Rp 147.037 Rp 140.067 Rp 141.468 SipShop Rp 141.468 Rp 141.368 Rp -645 Rp 100 Rp -745 LOWER Rp 130.615 Rp 9.481 7.3% PROFIT IDV
58 1450 Diamonds Rp 185.680 Rp 188.354 Rp 192.820 Rp 194.748 Rp 185.594 Rp 187.450 SipShop Rp 187.450 Rp 187.350 Rp -904 Rp 100 Rp -1.004 LOWER Rp 173.000 Rp 12.680 7.3% PROFIT IDV
59 1440 Diamonds Rp 185.680 Rp 188.354 Rp 192.821 Rp 194.749 Rp 185.594 Rp 187.450 SipShop Rp 187.450 Rp 187.350 Rp -904 Rp 100 Rp -1.004 LOWER Rp 173.000 Rp 12.680 7.3% PROFIT IDV
60 2000 Diamonds Rp 257.954 Rp 261.669 Rp 268.986 Rp 271.676 Rp 258.682 Rp 261.269 SipShop Rp 261.269 Rp 260.769 Rp -400 Rp 500 Rp -900 LOWER Rp 241.335 Rp 16.619 6.9% PROFIT IDV
61 2020 Diamonds Rp 271.167 Rp 275.072 Rp 272.844 Rp 275.572 - - Takapedia Rp 275.572 Rp 275.072 Rp 500 Rp 500 Rp 0 KEEP Rp 243.065 Rp 28.102 11.6% PROFIT IDV
62 2140 Diamonds Rp 276.528 Rp 280.510 Rp 288.269 Rp 291.152 Rp 277.272 Rp 280.045 SipShop Rp 280.045 Rp 279.544 Rp -465 Rp 500 Rp -965 LOWER Rp 258.635 Rp 17.893 6.9% PROFIT IDV
63 2180 Diamonds Rp 278.161 Rp 282.167 Rp 289.230 Rp 292.122 Rp 278.878 Rp 281.667 SipShop Rp 281.667 Rp 281.166 Rp -500 Rp 500 Rp -1.000 LOWER Rp 259.500 Rp 18.661 7.2% PROFIT IDV
64 2200 Diamonds Rp 281.578 Rp 285.633 Rp 293.088 Rp 296.019 Rp 282.310 Rp 285.133 SipShop Rp 285.133 Rp 284.633 Rp -500 Rp 500 Rp -1.000 LOWER Rp 262.960 Rp 18.618 7.1% PROFIT IDV
65 2720 Diamonds Rp 349.975 Rp 355.015 Rp 365.399 Rp 369.053 Rp 350.774 Rp 354.282 SipShop Rp 354.282 Rp 353.781 Rp -733 Rp 500 Rp -1.233 LOWER Rp 326.970 Rp 23.005 7.0% PROFIT IDV
66 3000 Diamonds Rp 384.639 Rp 390.178 Rp 401.070 Rp 405.081 Rp 385.490 Rp 389.345 SipShop Rp 389.345 Rp 388.845 Rp -833 Rp 500 Rp -1.333 LOWER Rp 359.840 Rp 24.799 6.9% PROFIT IDV
67 3640 Diamonds Rp 463.911 Rp 470.591 Rp 482.049 Rp 486.869 Rp 464.778 Rp 469.426 SipShop Rp 469.426 Rp 468.926 Rp -1.165 Rp 500 Rp -1.665 LOWER Rp 432.500 Rp 31.411 7.3% PROFIT IDV
68 4000 Diamonds Rp 511.203 Rp 518.564 Rp 531.219 Rp 536.531 Rp 512.111 Rp 517.232 SipShop Rp 517.232 Rp 516.731 Rp -1.332 Rp 500 Rp -1.832 LOWER Rp 476.615 Rp 34.588 7.3% PROFIT IDV
69 4450 Diamonds Rp 569.492 Rp 577.693 Rp 591.960 Rp 597.880 Rp 570.455 Rp 576.160 SipShop Rp 576.160 Rp 575.660 Rp -1.533 Rp 500 Rp -2.033 LOWER Rp 531.110 Rp 38.382 7.2% PROFIT IDV
70 5500 Diamonds Rp 703.755 Rp 713.889 Rp 731.752 Rp 739.070 Rp 704.842 Rp 711.890 SipShop Rp 711.890 Rp 711.390 Rp -1.999 Rp 500 Rp -2.499 LOWER Rp 656.535 Rp 47.220 7.2% PROFIT IDV
71 6000 Diamonds Rp 767.137 Rp 778.184 Rp 798.275 Rp 806.258 Rp 768.301 Rp 775.984 SipShop Rp 775.984 Rp 775.483 Rp -2.200 Rp 500 Rp -2.700 LOWER Rp 716.220 Rp 50.917 7.1% PROFIT IDV
72 6480 Diamonds Rp 830.397 Rp 842.355 Rp 862.874 Rp 871.503 Rp 831.573 Rp 839.889 SipShop Rp 839.889 Rp 839.389 Rp -2.466 Rp 500 Rp -2.966 LOWER Rp 774.175 Rp 56.222 7.3% PROFIT IDV
73 7290 Diamonds Rp 929.997 Rp 943.389 Rp 964.097 Rp 973.738 Rp 931.244 Rp 940.556 SipShop Rp 940.556 Rp 940.056 Rp -2.833 Rp 500 Rp -3.333 LOWER Rp 866.730 Rp 63.267 7.3% PROFIT IDV
74 8010 Diamonds Rp 1.022.379 Rp 1.037.101 Rp 1.060.507 Rp 1.071.112 Rp 1.024.194 Rp 1.034.436 SipShop Rp 1.034.436 Rp 1.033.435 Rp -2.665 Rp 1.000 Rp -3.665 LOWER Rp 953.230 Rp 69.149 7.3% PROFIT IDV
75 9800 Diamonds Rp 1.252.082 Rp 1.270.112 Rp 1.299.605 Rp 1.312.601 Rp 1.254.105 Rp 1.266.646 SipShop Rp 1.266.646 Rp 1.265.646 Rp -3.466 Rp 1.000 Rp -4.466 LOWER Rp 1.167.750 Rp 84.332 7.2% PROFIT IDV
76 14580 Diamonds Rp 1.859.967 Rp 1.886.751 Rp 1.928.193 Rp 1.947.475 Rp 1.862.460 Rp 1.881.085 SipShop Rp 1.881.085 Rp 1.880.085 Rp -5.666 Rp 1.000 Rp -6.666 LOWER Rp 1.733.460 Rp 126.507 7.3% PROFIT IDV
77 36500 Diamonds Rp 4.656.414 Rp 4.723.466 Rp 4.820.483 Rp 4.868.688 Rp 4.661.190 Rp 4.707.802 SipShop Rp 4.707.802 Rp 4.706.802 Rp -15.664 Rp 1.000 Rp -16.664 LOWER Rp 4.338.840 Rp 317.574 7.3% PROFIT IDV
78 73100 Diamonds Rp 9.327.149 Rp 9.461.460 Rp 9.640.965 Rp 9.737.375 Rp 9.335.640 Rp 9.428.996 SipShop Rp 9.428.996 Rp 9.427.996 Rp -32.464 Rp 1.000 Rp -33.464 LOWER Rp 8.688.060 Rp 639.089 7.4% PROFIT IDV

Gap Now = Benchmark Final − Kepo Final. Positive means Kepo is cheaper.

Excess = Gap Now − Gap Required. Negative means Kepo needs to be cheaper.

HPP (COGS) = Cost of goods from IDV supplier at 86.5% of face value. Margin = Kepo Display Price − HPP.

LOSS = Selling below cost. PROFIT = You have margin. COGS Source = cheapest supplier for that variant.