Kepo.id Price Monitor — Free Fire

Report generated: 2026-06-15
78
Total Variants
72
Lower
6
Keep
0
Raise
64
Profit
9
Loss
HPP Rate: 86.5K per 100K face value (IDV supplier discount: 13.5%)
# Variant Kepo Display Kepo Final Takapedia Display Takapedia Final SipShop Display SipShop Final Benchmark Benchmark Final ▶ Recommended Display New Kepo Final Gap Now Gap Required Excess Action HPP (COGS) Margin Margin % P/L COGS Source
1 Membership Mingguan Rp 27.407 Rp 27.802 Rp 29.447 Rp 29.741 Rp 25.958 Rp 26.218 SipShop Rp 26.218 Rp 26.167 Rp -1.584 Rp 50 Rp -1.634 LOWER - - - - -
2 Membership Bulanan Rp 81.974 Rp 83.154 Rp 88.270 Rp 89.153 Rp 75.285 Rp 76.038 SipShop Rp 76.038 Rp 75.988 Rp -7.116 Rp 50 Rp -7.166 LOWER - - - - -
3 Membership Mingguan Rp 27.407 Rp 27.802 - - Rp 27.576 Rp 27.852 SipShop Rp 27.852 Rp 27.802 Rp 50 Rp 50 Rp 0 KEEP - - - - -
4 BP Card Rp 42.856 Rp 43.473 Rp 44.141 Rp 44.582 Rp 43.093 Rp 43.524 SipShop Rp 43.524 Rp 43.473 Rp 51 Rp 50 Rp 1 KEEP - - - - -
5 Membership Bulanan Rp 81.974 Rp 83.154 - - Rp 77.818 Rp 78.596 SipShop Rp 78.596 Rp 78.545 Rp -4.558 Rp 50 Rp -4.608 LOWER - - - - -
6 5 Diamonds Rp 853 Rp 865 Rp 965 Rp 975 Rp 864 Rp 873 SipShop Rp 873 Rp 862 Rp 8 Rp 10 Rp -2 LOWER Rp 865 Rp -12 -1.4% LOSS IDV
7 12 Diamonds Rp 1.869 Rp 1.896 Rp 1.930 Rp 1.949 Rp 1.872 Rp 1.891 SipShop Rp 1.891 Rp 1.881 Rp -5 Rp 10 Rp -15 LOWER Rp 1.730 Rp 139 8.0% PROFIT IDV
8 70 Diamonds Rp 9.357 Rp 9.492 Rp 9.642 Rp 9.738 Rp 9.334 Rp 9.427 SipShop Rp 9.427 Rp 9.417 Rp -65 Rp 10 Rp -75 LOWER Rp 8.650 Rp 707 8.2% PROFIT IDV
9 100 Diamonds Rp 13.707 Rp 13.904 Rp 15.430 Rp 15.584 Rp 13.673 Rp 13.810 SipShop Rp 13.810 Rp 13.800 Rp -94 Rp 10 Rp -104 LOWER Rp 13.840 Rp -133 -1.0% LOSS IDV
10 140 Diamonds Rp 18.723 Rp 18.993 Rp 19.283 Rp 19.476 Rp 18.667 Rp 18.854 SipShop Rp 18.854 Rp 18.843 Rp -139 Rp 10 Rp -149 LOWER Rp 17.300 Rp 1.423 8.2% PROFIT IDV
11 210 Diamonds Rp 28.750 Rp 29.164 Rp 28.925 Rp 29.214 - - Takapedia Rp 29.214 Rp 29.164 Rp 50 Rp 50 Rp 0 KEEP Rp 25.950 Rp 2.800 10.8% PROFIT IDV
12 300 Diamonds Rp 40.865 Rp 41.453 - - Rp 40.772 Rp 41.180 SipShop Rp 41.180 Rp 41.130 Rp -273 Rp 50 Rp -323 LOWER Rp 38.060 Rp 2.805 7.4% PROFIT IDV
13 355 Diamonds Rp 46.782 Rp 47.456 Rp 48.206 Rp 48.688 Rp 46.668 Rp 47.135 SipShop Rp 47.135 Rp 47.084 Rp -321 Rp 50 Rp -371 LOWER Rp 43.250 Rp 3.532 8.2% PROFIT IDV
14 360 Diamonds Rp 47.646 Rp 48.332 Rp 49.171 Rp 49.663 Rp 47.526 Rp 48.001 SipShop Rp 48.001 Rp 47.951 Rp -331 Rp 50 Rp -381 LOWER Rp 44.115 Rp 3.531 8.0% PROFIT IDV
15 10 Diamonds Rp 1.711 Rp 1.736 Rp 1.930 Rp 1.949 Rp 1.722 Rp 1.739 SipShop Rp 1.739 Rp 1.729 Rp 3 Rp 10 Rp -7 LOWER Rp 1.730 Rp -19 -1.1% LOSS IDV
16 15 Diamonds Rp 2.569 Rp 2.606 Rp 2.894 Rp 2.923 Rp 2.580 Rp 2.606 SipShop Rp 2.606 Rp 2.596 Rp 0 Rp 10 Rp -10 LOWER Rp 2.595 Rp -26 -1.0% LOSS IDV
17 20 Diamonds Rp 3.426 Rp 3.475 Rp 3.859 Rp 3.898 Rp 3.438 Rp 3.472 SipShop Rp 3.472 Rp 3.461 Rp -3 Rp 10 Rp -13 LOWER Rp 3.460 Rp -34 -1.0% LOSS IDV
18 25 Diamonds Rp 4.283 Rp 4.345 Rp 4.823 Rp 4.871 Rp 4.296 Rp 4.339 SipShop Rp 4.339 Rp 4.328 Rp -6 Rp 10 Rp -16 LOWER Rp 4.325 Rp -42 -1.0% LOSS IDV
19 30 Diamonds Rp 5.141 Rp 5.215 Rp 5.788 Rp 5.846 Rp 5.154 Rp 5.206 SipShop Rp 5.206 Rp 5.196 Rp -9 Rp 10 Rp -19 LOWER Rp 5.190 Rp -49 -0.9% LOSS IDV
20 40 Diamonds Rp 6.471 Rp 6.564 Rp 7.717 Rp 7.794 Rp 6.461 Rp 6.526 SipShop Rp 6.526 Rp 6.515 Rp -38 Rp 10 Rp -48 LOWER Rp 6.920 Rp -449 -6.5% LOSS IDV
21 50 Diamonds Rp 6.849 Rp 6.948 Rp 7.714 Rp 7.791 Rp 6.837 Rp 6.905 SipShop Rp 6.905 Rp 6.895 Rp -43 Rp 10 Rp -53 LOWER Rp 6.920 Rp -71 -1.0% LOSS IDV
22 55 Diamonds Rp 8.631 Rp 8.755 Rp 8.679 Rp 8.766 - - Takapedia Rp 8.766 Rp 8.755 Rp 11 Rp 10 Rp 1 KEEP Rp 7.785 Rp 846 10.9% PROFIT IDV
23 75 Diamonds Rp 10.217 Rp 10.364 Rp 10.607 Rp 10.713 Rp 10.192 Rp 10.294 SipShop Rp 10.294 Rp 10.284 Rp -70 Rp 10 Rp -80 LOWER Rp 9.515 Rp 702 7.4% PROFIT IDV
24 80 Diamonds Rp 11.075 Rp 11.234 Rp 11.571 Rp 11.687 Rp 11.050 Rp 11.161 SipShop Rp 11.161 Rp 11.150 Rp -73 Rp 10 Rp -83 LOWER Rp 10.380 Rp 695 6.7% PROFIT IDV
25 90 Diamonds Rp 12.796 Rp 12.980 Rp 13.501 Rp 13.636 Rp 12.771 Rp 12.899 SipShop Rp 12.899 Rp 12.889 Rp -81 Rp 10 Rp -91 LOWER Rp 12.110 Rp 686 5.7% PROFIT IDV
26 120 Diamonds Rp 16.215 Rp 16.448 Rp 17.356 Rp 17.530 Rp 16.170 Rp 16.332 SipShop Rp 16.332 Rp 16.322 Rp -116 Rp 10 Rp -126 LOWER Rp 15.570 Rp 645 4.1% PROFIT IDV
27 130 Diamonds Rp 17.942 Rp 18.200 Rp 19.285 Rp 19.478 Rp 17.886 Rp 18.065 SipShop Rp 18.065 Rp 18.054 Rp -135 Rp 10 Rp -145 LOWER Rp 17.300 Rp 642 3.7% PROFIT IDV
28 145 Diamonds Rp 19.587 Rp 19.869 Rp 20.248 Rp 20.450 Rp 19.525 Rp 19.720 SipShop Rp 19.720 Rp 19.710 Rp -149 Rp 10 Rp -159 LOWER Rp 18.165 Rp 1.422 7.8% PROFIT IDV
29 150 Diamonds Rp 20.444 Rp 20.738 Rp 21.212 Rp 21.424 Rp 20.383 Rp 20.587 SipShop Rp 20.587 Rp 20.576 Rp -151 Rp 10 Rp -161 LOWER Rp 19.030 Rp 1.414 7.4% PROFIT IDV
30 160 Diamonds Rp 22.160 Rp 22.479 Rp 23.141 Rp 23.372 Rp 22.099 Rp 22.320 SipShop Rp 22.320 Rp 22.310 Rp -159 Rp 10 Rp -169 LOWER Rp 20.760 Rp 1.400 6.7% PROFIT IDV
31 170 Diamonds Rp 23.088 Rp 23.420 Rp 25.071 Rp 25.322 Rp 23.001 Rp 23.231 SipShop Rp 23.231 Rp 23.221 Rp -189 Rp 10 Rp -199 LOWER Rp 22.490 Rp 598 2.7% PROFIT IDV
32 190 Diamonds Rp 25.537 Rp 25.905 Rp 26.998 Rp 27.268 Rp 25.498 Rp 25.753 SipShop Rp 25.753 Rp 25.703 Rp -152 Rp 50 Rp -202 LOWER Rp 24.220 Rp 1.317 5.4% PROFIT IDV
33 200 Diamonds Rp 28.750 Rp 29.164 Rp 28.926 Rp 29.215 - - Takapedia Rp 29.215 Rp 29.164 Rp 51 Rp 50 Rp 1 KEEP Rp 25.950 Rp 2.800 10.8% PROFIT IDV
34 280 Diamonds Rp 37.422 Rp 37.961 Rp 38.565 Rp 38.951 Rp 37.340 Rp 37.713 SipShop Rp 37.713 Rp 37.663 Rp -248 Rp 50 Rp -298 LOWER Rp 34.600 Rp 2.822 8.2% PROFIT IDV
35 375 Diamonds Rp 50.229 Rp 50.952 Rp 52.065 Rp 52.586 Rp 50.100 Rp 50.601 SipShop Rp 50.601 Rp 50.551 Rp -351 Rp 50 Rp -401 LOWER Rp 46.710 Rp 3.519 7.5% PROFIT IDV
36 400 Diamonds Rp 53.635 Rp 54.407 Rp 56.888 Rp 57.457 Rp 53.499 Rp 54.034 SipShop Rp 54.034 Rp 53.983 Rp -373 Rp 50 Rp -423 LOWER Rp 50.170 Rp 3.465 6.9% PROFIT IDV
37 405 Diamonds Rp 53.635 Rp 54.407 - - Rp 53.499 Rp 54.034 SipShop Rp 54.034 Rp 53.983 Rp -373 Rp 50 Rp -423 LOWER Rp 50.170 Rp 3.465 6.9% PROFIT IDV
38 425 Diamonds Rp 56.143 Rp 56.951 Rp 57.848 Rp 58.426 Rp 55.996 Rp 56.556 SipShop Rp 56.556 Rp 56.505 Rp -395 Rp 50 Rp -445 LOWER Rp 51.900 Rp 4.243 8.2% PROFIT IDV
39 475 Diamonds Rp 62.996 Rp 63.903 Rp 65.561 Rp 66.217 Rp 62.827 Rp 63.455 SipShop Rp 63.455 Rp 63.404 Rp -448 Rp 50 Rp -498 LOWER Rp 58.820 Rp 4.176 7.1% PROFIT IDV
40 495 Diamonds Rp 65.528 Rp 66.472 Rp 67.489 Rp 68.164 Rp 65.324 Rp 65.977 SipShop Rp 65.977 Rp 65.927 Rp -495 Rp 50 Rp -545 LOWER Rp 60.550 Rp 4.978 8.2% PROFIT IDV
41 500 Diamonds Rp 66.369 Rp 67.325 Rp 68.453 Rp 69.138 Rp 66.182 Rp 66.844 SipShop Rp 66.844 Rp 66.793 Rp -481 Rp 50 Rp -531 LOWER Rp 61.415 Rp 4.954 8.1% PROFIT IDV
42 510 Diamonds Rp 68.097 Rp 69.078 Rp 70.382 Rp 71.086 Rp 67.898 Rp 68.577 SipShop Rp 68.577 Rp 68.527 Rp -501 Rp 50 Rp -551 LOWER Rp 63.145 Rp 4.952 7.8% PROFIT IDV
43 545 Diamonds Rp 72.358 Rp 73.400 - - Rp 72.155 Rp 72.877 SipShop Rp 72.877 Rp 72.827 Rp -523 Rp 50 Rp -573 LOWER Rp 67.470 Rp 4.888 7.2% PROFIT IDV
44 565 Diamonds Rp 74.865 Rp 75.943 Rp 77.130 Rp 77.901 Rp 74.652 Rp 75.399 SipShop Rp 75.399 Rp 75.349 Rp -544 Rp 50 Rp -594 LOWER Rp 69.200 Rp 5.665 8.2% PROFIT IDV
45 635 Diamonds Rp 84.226 Rp 85.439 Rp 86.771 Rp 87.639 Rp 83.980 Rp 84.820 SipShop Rp 84.820 Rp 84.769 Rp -619 Rp 50 Rp -669 LOWER Rp 77.850 Rp 6.376 8.2% PROFIT IDV
46 720 Diamonds Rp 93.587 Rp 94.935 Rp 96.411 Rp 97.375 Rp 93.308 Rp 94.241 SipShop Rp 94.241 Rp 94.190 Rp -694 Rp 50 Rp -744 LOWER Rp 86.500 Rp 7.087 8.2% PROFIT IDV
47 725 Diamonds Rp 94.451 Rp 95.811 Rp 97.375 Rp 98.349 Rp 94.166 Rp 95.108 SipShop Rp 95.108 Rp 95.057 Rp -703 Rp 50 Rp -753 LOWER Rp 87.365 Rp 7.086 8.1% PROFIT IDV
48 740 Diamonds Rp 97.044 Rp 98.441 Rp 100.269 Rp 101.272 Rp 96.740 Rp 97.707 SipShop Rp 97.707 Rp 97.656 Rp -734 Rp 50 Rp -784 LOWER Rp 89.960 Rp 7.084 7.9% PROFIT IDV
49 770 Diamonds Rp 100.391 Rp 101.837 Rp 104.124 Rp 105.165 Rp 100.139 Rp 101.140 SipShop Rp 101.140 Rp 101.039 Rp -697 Rp 100 Rp -797 LOWER Rp 93.420 Rp 6.971 7.5% PROFIT IDV
50 790 Diamonds Rp 102.899 Rp 104.381 Rp 106.052 Rp 107.113 Rp 102.636 Rp 103.662 SipShop Rp 103.662 Rp 103.561 Rp -719 Rp 100 Rp -819 LOWER Rp 95.150 Rp 7.749 8.1% PROFIT IDV
51 800 Diamonds Rp 104.627 Rp 106.134 Rp 107.982 Rp 109.062 Rp 104.352 Rp 105.396 SipShop Rp 105.396 Rp 105.296 Rp -738 Rp 100 Rp -838 LOWER Rp 96.880 Rp 7.747 8.0% PROFIT IDV
52 860 Diamonds Rp 112.259 Rp 113.876 Rp 115.693 Rp 116.850 Rp 111.964 Rp 113.084 SipShop Rp 113.084 Rp 112.984 Rp -792 Rp 100 Rp -892 LOWER Rp 103.800 Rp 8.459 8.1% PROFIT IDV
53 930 Diamonds Rp 121.621 Rp 123.372 Rp 125.335 Rp 126.588 Rp 121.292 Rp 122.505 SipShop Rp 122.505 Rp 122.405 Rp -867 Rp 100 Rp -967 LOWER Rp 112.450 Rp 9.171 8.2% PROFIT IDV
54 1000 Diamonds Rp 130.982 Rp 132.868 Rp 134.976 Rp 136.326 Rp 130.620 Rp 131.926 SipShop Rp 131.926 Rp 131.825 Rp -942 Rp 100 Rp -1.042 LOWER Rp 121.100 Rp 9.882 8.2% PROFIT IDV
55 1050 Diamonds Rp 137.834 Rp 139.819 Rp 142.689 Rp 144.116 Rp 137.451 Rp 138.826 SipShop Rp 138.826 Rp 138.725 Rp -993 Rp 100 Rp -1.093 LOWER Rp 128.020 Rp 9.814 7.7% PROFIT IDV
56 1075 Diamonds Rp 140.343 Rp 142.364 Rp 144.616 Rp 146.062 Rp 139.948 Rp 141.347 SipShop Rp 141.347 Rp 141.246 Rp -1.017 Rp 100 Rp -1.117 LOWER Rp 129.750 Rp 10.593 8.2% PROFIT IDV
57 1080 Diamonds Rp 141.206 Rp 143.239 Rp 145.581 Rp 147.037 Rp 140.806 Rp 142.214 SipShop Rp 142.214 Rp 142.113 Rp -1.025 Rp 100 Rp -1.125 LOWER Rp 130.615 Rp 10.591 8.1% PROFIT IDV
58 1450 Diamonds Rp 187.148 Rp 189.843 Rp 192.820 Rp 194.748 Rp 186.588 Rp 188.454 SipShop Rp 188.454 Rp 188.354 Rp -1.389 Rp 100 Rp -1.489 LOWER Rp 173.000 Rp 14.148 8.2% PROFIT IDV
59 1440 Diamonds Rp 187.148 Rp 189.843 Rp 192.821 Rp 194.749 Rp 186.588 Rp 188.454 SipShop Rp 188.454 Rp 188.354 Rp -1.389 Rp 100 Rp -1.489 LOWER Rp 173.000 Rp 14.148 8.2% PROFIT IDV
60 2000 Diamonds Rp 260.087 Rp 263.832 Rp 268.986 Rp 271.676 Rp 259.573 Rp 262.169 SipShop Rp 262.169 Rp 261.669 Rp -1.663 Rp 500 Rp -2.163 LOWER Rp 241.335 Rp 18.752 7.8% PROFIT IDV
61 2020 Diamonds Rp 271.167 Rp 275.072 Rp 272.844 Rp 275.572 - - Takapedia Rp 275.572 Rp 275.072 Rp 500 Rp 500 Rp 0 KEEP Rp 243.065 Rp 28.102 11.6% PROFIT IDV
62 2140 Diamonds Rp 278.816 Rp 282.831 Rp 288.269 Rp 291.152 Rp 278.229 Rp 281.011 SipShop Rp 281.011 Rp 280.510 Rp -1.820 Rp 500 Rp -2.320 LOWER Rp 258.635 Rp 20.181 7.8% PROFIT IDV
63 2180 Diamonds Rp 280.461 Rp 284.500 Rp 289.230 Rp 292.122 Rp 279.868 Rp 282.667 SipShop Rp 282.667 Rp 282.167 Rp -1.833 Rp 500 Rp -2.333 LOWER Rp 259.500 Rp 20.961 8.1% PROFIT IDV
64 2200 Diamonds Rp 283.890 Rp 287.978 Rp 293.088 Rp 296.019 Rp 283.300 Rp 286.133 SipShop Rp 286.133 Rp 285.633 Rp -1.845 Rp 500 Rp -2.345 LOWER Rp 262.960 Rp 20.930 8.0% PROFIT IDV
65 2720 Diamonds Rp 352.871 Rp 357.952 Rp 365.399 Rp 369.053 Rp 351.995 Rp 355.515 SipShop Rp 355.515 Rp 355.015 Rp -2.437 Rp 500 Rp -2.937 LOWER Rp 326.970 Rp 25.901 7.9% PROFIT IDV
66 3000 Diamonds Rp 387.826 Rp 393.411 Rp 401.070 Rp 405.081 Rp 386.810 Rp 390.678 SipShop Rp 390.678 Rp 390.178 Rp -2.733 Rp 500 Rp -3.233 LOWER Rp 359.840 Rp 27.986 7.8% PROFIT IDV
67 3640 Diamonds Rp 467.745 Rp 474.481 Rp 482.049 Rp 486.869 Rp 466.428 Rp 471.092 SipShop Rp 471.092 Rp 470.591 Rp -3.389 Rp 500 Rp -3.889 LOWER Rp 432.500 Rp 35.245 8.1% PROFIT IDV
68 4000 Diamonds Rp 515.423 Rp 522.845 Rp 531.219 Rp 536.531 Rp 513.926 Rp 519.065 SipShop Rp 519.065 Rp 518.564 Rp -3.780 Rp 500 Rp -4.280 LOWER Rp 476.615 Rp 38.808 8.1% PROFIT IDV
69 4450 Diamonds Rp 574.181 Rp 582.449 Rp 591.960 Rp 597.880 Rp 572.468 Rp 578.193 SipShop Rp 578.193 Rp 577.693 Rp -4.256 Rp 500 Rp -4.756 LOWER Rp 531.110 Rp 43.071 8.1% PROFIT IDV
70 5500 Diamonds Rp 709.570 Rp 719.788 Rp 731.752 Rp 739.070 Rp 707.317 Rp 714.390 SipShop Rp 714.390 Rp 713.889 Rp -5.398 Rp 500 Rp -5.898 LOWER Rp 656.535 Rp 53.035 8.1% PROFIT IDV
71 6000 Diamonds Rp 773.473 Rp 784.611 Rp 798.275 Rp 806.258 Rp 770.974 Rp 778.684 SipShop Rp 778.684 Rp 778.184 Rp -5.927 Rp 500 Rp -6.427 LOWER Rp 716.220 Rp 57.253 8.0% PROFIT IDV
72 6480 Diamonds Rp 837.236 Rp 849.292 Rp 862.874 Rp 871.503 Rp 834.510 Rp 842.855 SipShop Rp 842.855 Rp 842.355 Rp -6.437 Rp 500 Rp -6.937 LOWER Rp 774.175 Rp 63.061 8.1% PROFIT IDV
73 7290 Diamonds Rp 937.671 Rp 951.173 Rp 964.097 Rp 973.738 Rp 934.544 Rp 943.889 SipShop Rp 943.889 Rp 943.389 Rp -7.284 Rp 500 Rp -7.784 LOWER Rp 866.730 Rp 70.941 8.2% PROFIT IDV
74 8010 Diamonds Rp 1.030.820 Rp 1.045.664 Rp 1.060.507 Rp 1.071.112 Rp 1.027.824 Rp 1.038.102 SipShop Rp 1.038.102 Rp 1.037.101 Rp -7.562 Rp 1.000 Rp -8.562 LOWER Rp 953.230 Rp 77.590 8.1% PROFIT IDV
75 9800 Diamonds Rp 1.262.422 Rp 1.280.601 Rp 1.299.605 Rp 1.312.601 Rp 1.258.527 Rp 1.271.112 SipShop Rp 1.271.112 Rp 1.270.112 Rp -9.489 Rp 1.000 Rp -10.489 LOWER Rp 1.167.750 Rp 94.672 8.1% PROFIT IDV
76 14580 Diamonds Rp 1.875.313 Rp 1.902.318 Rp 1.928.193 Rp 1.947.475 Rp 1.869.060 Rp 1.887.751 SipShop Rp 1.887.751 Rp 1.886.751 Rp -14.567 Rp 1.000 Rp -15.567 LOWER Rp 1.733.460 Rp 141.853 8.2% PROFIT IDV
77 36500 Diamonds Rp 4.694.867 Rp 4.762.473 Rp 4.820.483 Rp 4.868.688 Rp 4.677.690 Rp 4.724.467 SipShop Rp 4.724.467 Rp 4.723.466 Rp -38.006 Rp 1.000 Rp -39.006 LOWER Rp 4.338.840 Rp 356.027 8.2% PROFIT IDV
78 73100 Diamonds Rp 9.404.134 Rp 9.539.554 Rp 9.640.965 Rp 9.737.375 Rp 9.368.772 Rp 9.462.460 SipShop Rp 9.462.460 Rp 9.461.460 Rp -77.094 Rp 1.000 Rp -78.094 LOWER Rp 8.688.060 Rp 716.074 8.2% PROFIT IDV

Gap Now = Benchmark Final − Kepo Final. Positive means Kepo is cheaper.

Excess = Gap Now − Gap Required. Negative means Kepo needs to be cheaper.

HPP (COGS) = Cost of goods from IDV supplier at 86.5% of face value. Margin = Kepo Display Price − HPP.

LOSS = Selling below cost. PROFIT = You have margin. COGS Source = cheapest supplier for that variant.